Twelve years growing leaders and projects

• profit up +91% year over year in the first year of working together
• moved the service team onto a new CRM with a lot of automation
• turned new projects into profit — the Winners’ Cup, a tournament with show elements (a public figure invited, big opening and closing ceremonies, 11 media publications), and summer camp sessions (7 of them)
• built a management system (finances, reporting)

More detail — in the case study

Went through regular review by an HR expert and former McKinsey executive and grading that confirmed my pay (base 300 + KPI 225 + quarterly and annual bonuses)

Niche — EdTech, business education. The Like company. Sales: RUB 5–7B a year.

• March 2022. Took over a department with a team of 30+.
• May 2022. We built a repeat-sales programme on the existing customer base and set up systematic work worth up to RUB 50M a month.
• June 2022. Built a unit-economics model for the whole company (every product, RUB 5B turnover a year). Updated and refined it monthly.
• September 2022. Set up a product analytics department (a head, 5 analysts, PowerBI, 100+ dashboards, cause-and-effect and correlation analysis).
• set up a product research department (what matters to which customer segments, and how satisfied they are), and started developing the product on top of that research
• raised participant results in one of the Business University modules by almost half (share of people who earned)
• April 2022 – September 2023. My team launched an entrepreneurs’ club and grew it for 18 months; it produced RUB 1B+ in sales
• from 2023 — board member
• facilitated the work on mission and values
• took part in the working group on EJM (employee journey map — the path from joining the team to continuous development)
• at peak I ran a team of ~250 people and budgets of RUB 50–100M+ a month in my area of responsibility, and was cross-functionally responsible for products selling RUB 200M+ a month

Launched with my own money (RUB 3M)

In month one

• put the team together: a manager, a head of sales, 4 sales reps
• reached profitability with RUB 2.7M+ in sales

In month two we raised investment to launch the second city and top up the reserve fund.

RUB 66M in sales in the first year.

Guided 100+ entrepreneurs to results in their own small businesses.

Built a community of entrepreneurs.

The investor exited in profit, even though the project closed due to force majeure in February 2022.

RUB 61M in sales in the first full year of the project; peak sales — RUB 81M a year.

Over 20,000 participants all told.

Within the partnership the project set a number of records among Like projects

• the largest free online products (over 8,000 participants)
• the largest offline event (over 4,000 people on site; over 14,000 counting online)

My first business. Profitable from month three, and profitable from then on — until I sold it to a new owner when I moved from Surgut to Moscow.